77 — Plum Medium
Pinks family
Need details on Anchor 77? This medium-dark, moderately saturated pink shade (Plum Medium) is hex #97345E, RGB 151, 52, 94. Cross-brand equivalents in Madeira, J&P Coates, and Sullivans are listed below — ranked by perceptual similarity — alongside 8 nearby Anchor shades and color-theory harmony pairings.
Brand Equivalents for Anchor 77
Top 5 closest matches in each brand, ranked by visual color similarity. How matching works
DMC
Madeira
J&P Coates
Sullivans
Classic Colorworks
Weeks Dye Works
Gentle Art Sampler
Valdani
Crescent Colours
Similar Anchor Colors to 77
Closest Anchor threads by perceptual color distance, sorted from most to least similar.
Working with Anchor 77
It has moderate contrast on both light and dark fabric — usable on either, but test a few stitches on your chosen ground first.
Its nearest neighbor, Anchor 63 (Cerise), is barely a step away (ΔE 2.66). Tweed the two together for subtle shading, or substitute freely when one is out of stock.
Color Harmonies for Anchor 77
Anchor threads that pair well with 77, based on color theory harmony rules in CIELAB color space.
Pinks Family
Anchor 77 in context with nearby shades from the pinks color family.
About Anchor 77
Plum Medium (catalog code Anchor 77) is a medium-dark, moderately saturated shade from the pinks family with rose pink tones. With a steady and deep quality, this thread works beautifully in peony petals and flamingo designs. You will find this color at home in patterns featuring tulip blooms and cosmetics-themed designs.
Frequently Asked Questions
What color is Anchor 77?
Anchor 77 is called Plum Medium. It's a medium-dark pink shade (hex #97345E, RGB 151, 52, 94) in the pinks family, commonly used for romantic motifs, blush accents, and similar motifs.
What's the closest DMC match for Anchor 77?
The closest DMC match for Anchor 77 (Plum Medium) is DMC 917 (Plum medium) with a 76% match based on visual color similarity. Other near matches include DMC 718 (Plum, 72%) and DMC 3687 (Mauve, 68%).
What's a good substitute for Anchor 77?
The closest Anchor threads to 77 are 63 Cerise (ΔE 2.66), 88 Mauve Medium (ΔE 4.47), and 68 Dusty Plum Medium (ΔE 4.98). These are useful substitutes when 77 is unavailable or for building gradients.
What projects use Anchor 77?
Cross-stitchers pull Anchor 77 (Plum Medium) for charts featuring romantic motifs, blush accents, cherry blossoms, ballet themes. The medium-dark tone reads cleanly on its own and slots into multi-color palettes — see the color harmonies below for pairing ideas.
What fabric color works best with Anchor 77 (Plum Medium)?
It has moderate contrast on both light and dark fabric — usable on either, but test a few stitches on your chosen ground first. For reference, 77 has a contrast ratio of about 7.1:1 on white fabric and 3:1 on black. As a warm shade, its warm cast advances toward the viewer — good for focal points, highlights, and cozy, inviting palettes.