77 — Plum Medium
Reds family#C3405E
Need details on Anchor 77? This medium, vivid red shade (Plum Medium) is hex #C3405E, RGB 195, 64, 94. Cross-brand equivalents in Madeira, J&P Coates, and Sullivans are listed below — ranked by perceptual similarity — alongside 8 nearby Anchor shades and color-theory harmony pairings.
About Anchor 77
Anchor Stranded Cotton Mouliné
- Fiber
- 100% cotton
- Sold as
- 8 m
Brand Equivalents for Anchor 77
The five closest matches in each brand, ranked by CIEDE2000 perceptual color difference.
DMC
Madeira
J&P Coates
Sullivans
Classic Colorworks
Weeks Dye Works
Gentle Art Sampler
Valdani
Crescent Colors
Similar Anchor Colors to 77
Closest Anchor threads by perceptual color distance, sorted from most to least similar.
Working with Anchor 77
It stands out clearly on both white and dark fabric, so it is an easy, versatile choice for any ground.
Its nearest neighbor, Anchor 68 (Dusty Plum Medium), is barely a step away (ΔE 0.92). Tweed the two together for subtle shading, or substitute freely when one is out of stock.
Color Harmonies for Anchor 77
Anchor threads that pair well with 77, based on color theory harmony rules in CIELAB color space.
Reds Family
Anchor77 in context with nearby shades from the reds color family.
About Anchor 77
Plum Medium (catalog code Anchor 77) is a medium, vivid shade from the reds family with warm crimson tones. With a confident and warm quality, this thread works beautifully in cardinal birds and apple motifs. You will find this color at home in patterns featuring ladybug designs and barn scenes.
Frequently Asked Questions
What color is Anchor 77?
Anchor 77 is called Plum Medium. It's a medium red shade (hex #C3405E, RGB 195, 64, 94) in the reds family, commonly used for holiday designs, bold accents, and similar motifs.
What's the closest DMC match for Anchor 77?
The closest DMC match for Anchor 77 (Plum Medium) is DMC 3731 (Dusty Rose very dark) with a 97% match based on visual color similarity. Other near matches include DMC 3832 (Raspberry medium, 81%) and DMC 335 (Rose, 81%).
What's a good substitute for Anchor 77?
The closest Anchor threads to 77 are 68 Dusty Plum Medium (ΔE 0.92), 78 Plum Medium Dark (ΔE 4.89), and 970 Dusty Violet Dark (ΔE 5.65). These are useful substitutes when 77 is unavailable or for building gradients.
What projects use Anchor 77?
Cross-stitchers pull Anchor 77 (Plum Medium) for charts featuring holiday designs, bold accents, berries, valentines. The medium tone reads cleanly on its own and slots into multi-color palettes — see the color harmonies below for pairing ideas.
What fabric color works best with Anchor 77 (Plum Medium)?
It stands out clearly on both white and dark fabric, so it is an easy, versatile choice for any ground. For reference, 77 has a contrast ratio of about 5:1 on white fabric and 4.2:1 on black. As a warm shade, its warm cast advances toward the viewer — good for focal points, highlights, and cozy, inviting palettes.